Why should your business be on social media? The short answer is that everyone else is – your customers, your competitors, nearly everyone. According to We Are Social, 3.48 billion people around the globe are active on social media and that number continues to grow every year. To reach your customers where they are and ensure that your brand’s voice is heard, you need to be there too.
However, beyond social media being a modern marketing requirement, there are many business benefits of being social.